The Wild Heart hobby that is now a thriving business

Business & Invest

Mother and daughter duo Julie and Samara Baunach launched their Wild Heart Jewellery brand at The Village Markets in 2012. Five years later, they have stockists across the world.

It initially started as a hobby; Julie was looking for a creative outlet and decided to restore a number of broken necklaces.

Since then, the pair has turned their passion into a successful Gold Coast business.

“We are continually growing especially in the last two years,” says Samara.

“We are still a team of two however we work with a group of very talented and creative freelance photographers and marketing specialists, stylists and artists.

“Our sales continue to grow as well as our wholesale sales with local, national and international retailers on board.”

Wild Heart Jewellery, inspired by a fusion of edgy rockers and ethical bohemia, produces a mix of jewellery for females and males made from silver, bronze, gemstones, crystals, leather, bone, shells and wood.

All pieces are designed in their Burleigh Heads studio before a silver smith in Indonesia helps to produce the items.

Julie attributes the duo’s success to their dedication.

“Our biggest challenge was when we were doing three markets a weekend – Friday night, Saturday morning and Sunday morning, as well as working full-time jobs,” she says.

“It was challenging but we had to get our name out there and of course we had to make enough money to fund our new collections.”

Wild Heart Jewellery products can be found through their online store or in the flesh at The Village Markets Burleigh Heads twice a month. They are also stocked in a range of local boutique stores.

The business also prides itself on being sustainable and ethical in the development of its popular products.

“With so many new jewellery labels out there it is difficult to stay ahead of the game but we pride ourselves on working with sustainable suppliers and sourcing ethical products from all over the world,” says Julie.

“Our crystals and gemstones are picked by us and we design with meaning and a whole lot of love.”


There is still more to come for this mother and daughter duo as they aim to conquer the world.

“We hope to in the very near future bring on another team member, or maybe a few and smash our wholesale targets to be stocked in most counties around the world,” says Samara.

“We are also becoming more sustainable every day and hope to be 100 per cent non plastic by the end of 2017.”

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